The Influencer Dilemma

“What we should be asking is what are influencers, influencing”

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Voice is the Next Marketing Frontier

Despite what the past decade has tried to convince us of branding is not new. It is the same principles that mass media conglomerates used to use, that has now been repurposed for the age of social media. I guess what most companies weren’t anticipating was that gaming videos from a teenager in Jakarta could amass more YouTube views than official gaming company channels, or that a 25 year old girl from London could have more cultural currency than your favourite luxury brands. 

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Why You Need To Own Your Platform

In the past couple of months I have been spending time gathering all of my work online – my photography, writing , digital content etc – and housing them on this site, which has always been home to my blog and a little photography but it wasn’t an accurate and detailed representation of what I do. In the past year I have slowly been pivoting towards becoming a full time freelancer and this has meant not just working with clients who I already have a relationship with but also finding new business and opportunities. What is better than a portfolio? Welcoming people into a world you created, curated and own.

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