It’s no secret that in the past 6 years or so there has been a shift in the hair care industry mainly brought on by people choosing to embrace their natural hair. All over social media there are perfectly curled and coiled influencers, companies that market bouncy, juicy manes, and many ordinary people choosing to love their natural hair. This is not just a celebration but a cultural shift which is so important because shouldn’t we all feel confident at our core, at the root? Read More