Voice is the Next Marketing Frontier

Despite what the past decade has tried to convince us of branding is not new. It is the same principles that mass media conglomerates used to use, that has now been repurposed for the age of social media. I guess what most companies weren’t anticipating was that gaming videos from a teenager in Jakarta could amass more YouTube views than official gaming company channels, or that a 25 year old girl from London could have more cultural currency than your favourite luxury brands. 

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