Despite what the past decade has tried to convince us of branding is not new. It is the same principles that mass media conglomerates used to use, that has now been repurposed for the age of social media. I guess what most companies weren’t anticipating was that gaming videos from a teenager in Jakarta could amass more YouTube views than official gaming company channels, or that a 25 year old girl from London could have more cultural currency than your favourite luxury brands.Read More
You always think that it’s not gonna be you. Read More
I thought that it would be much easier to use YouTube playlists from now on vs. Soundcloud and Spotify. I brought together some of my favourite songs from the past month, a lil’ Janelle Monáe, some Yemi Alade and one of my favourite songs from George the Poet! Check them out.
I can’t lie I thought January was gonna be done like two weekd ago because 2017 went by super quick, so I’m surprised that we’re only just here. The past couple of months have been quite busy for me and I haven’t been able to blog much let alone curate playlists but you better believe a lot of listening to music has been going on.
I remember getting a call from the founder of an online women’s magazine who wanted to talk to me about potentially working with them, after a friend of mine had sent examples of my work to her. I walked into their offices and we had a chat about what I was interested in and what they were looking for. The conversation ended with being told that my writing was too ‘intellectual’ and although they would read and enjoy my work they weren’t sure their demographic, young women in country X, would be. They wanted to focus more on snappy love & sex, fashion and celebrity news pieces and not only did I feel some way about the sweeping generalization that their demographic didn’t want susbstance, I was also left conflicted because I needed my foot in the door but felt like I would be doing myself a disservice, not to mention they called me after having seen my work.
You know how sometimes you feel yourself coming to a crossroad in your life, where changes are happening and you didn’t have a say in any of them. That is the place that I was in, the anxiety felt overwhelming and the feeling like I was accomplishing nothing was even worse. It’s the motions of life to be honest but when you’re in the thick of it it just feels all the more serious.
The weekend is upon us and I know that I need it, it’s been a busy week with the Kenyan Election keeping the entire country on the edges of their seats, commissioned writing and hosting some guests that are in town. How was your week? What did you get up to?
(yes i quoted Drake)